Watch our latest video on Opportunity Strategy
Aug 6, 2021
We explore how to define, flesh out and roadmap big opportunities
A big challenge is that ideas are at risk of being killed when the organization cannot see the opportunity.
The Opportunity Thinking principle is that big innovations often need to tether to a larger opportunity to be attractive.
Another challenge which is that when ideas are seen as one-hit wonders the overall opportunity can be seen as small.
The Opportunity Thinking principle is that we must flesh out the full opportunity to engage our organizations.