Growth Platform
Cross-organizational approach to capturing big opportunities
“If we keep doing the same things and hope to get a different outcome, we will have to learn to live with disappointment.”
Why is Growth Platform important?
Big growth opportunities can only be captured by doing things differently than we have done before. Organizations are optimized for running the current business, not new growth areas
What do we do?
We co-create the vision and strategy for big opportunities – and the ways in which your organization must work to capture them
Opportunity definition and vision: We define the real opportunity within the broad area. We point out your company-specific play and tie it back to your organization’s DNA, making the growth area more resilient
Opportunity roadmaps based on insight: We understand the opportunity spaces within the overall growth area because we gain needed insight from the broader ecosystem and current and new customers or consumers. We teach you how best to sequence the spaces, prioritizing the organic and inorganic efforts within each to maximize growth
Aligned ways of working: We show you how to define new working groups and approaches in order to achieve collaboration across your organization. For functions, BUs, or regions that are unaccustomed to working together and even compete for resources, this will maximize the value of internal knowledge and capability and ensure that growth areas do not languish
Why choose NewEdge?
Our Opportunity Thinking provides differentiated frameworks for organizing insights and workflows to capture big opportunities in new ways
Opportunity definition drives cross-functionality: Our Opportunity Thinking redefines opportunity, brings together the functions, businesses and regions around unifying customer or consumer needs, and provides ways to better leverage resources and ways to respond to common challenges in the environment
Opportunity Middleware & Road mapping: Our Opportunity Middleware is a powerful framework that helps define the spaces and platforms that nest within larger growth areas. This enables clear sequencing and road mapping based on opportunity-specific insights we gain from our Voice of the Ecosystem® approach
Co-creating the WHERE & HOW: We take your organization through the process of creating the vision, strategy, middleware, roadmaps, and examination of the ways of working which drive the alignment. We clarify the needed organizational approaches for growth as we go
Where do you need support?
Enterprise-wide Growth Area
Strategic pillars, initiatives and growth platforms are too often force-fit into the organization as it is today, or delegated to a growth function that is disconnected from the businesses. But to grow in ways that leverage who you are and also embed the new capabilities, it is critical to involve parts of the current business and functions into a holistic approach. Doing this requires a crisp understanding of the overall opportunity, the spaces and platforms within and how to roadmap them
Sustainability and Digitalization
These three hot-button areas often exist within a function but impact the entire organization, requiring a cross-organizational approach for creating true transformation
New Technology or Business Model Platform
New technologies (e.g., digital printing) or business models (e.g., NFTs) can be leveraged in multiple parts of the business and require a cross-organizational approach that outlines where sub-groups can work on different applications or parts of the opportunity