Innovation Strategy
Growth anchored in opportunity
“You can kill an IDEA... but you can’t kill an OPPORTUNITY!”
~ Pam Henderson
Why is Innovation Strategy important?
A powerful innovation strategy drives the organization to new growth areas. By anchoring new places to play to opportunity, the organization can justify innovation in longer time frames while balancing efforts to support the core.
What do we do?
We co-create powerful innovation strategies at the corporate through to the BU and platform levels, grounded in opportunity
Single overarching framework of opportunities: We imagine an overarching framework of opportunities that cut across your organization. It brings together current and new growth opportunities, businesses, regions, brands and technologies to create a more cohesive and powerful approach to growth in bigger opportunities
Justifying and balancing investment: We justify investment in areas beyond the core while also clarifying where to get bigger impacts within the core
Seat at the strategy table: We elevate innovation as a key driver of growth
Why choose NewEdge?
We guide you to bigger growth areas through better alignment via Opportunity Thinking. This provides powerful tools that create overarching opportunities for corporations and businesses
Robust and proven Opportunity Thinking® tools: We have a background leading extensive research and work in innovation and growth practice. We know how organizations can better align the way they work to ensure they are set up to win in new opportunities
Big growth opportunities require new ways of working: Our diverse team has expertise in:
- Technology fields
- Market insight from the ecosystem, consumers and customers
- Trends tracking
Deep grounding in tech push and market pull: This expertise allows us to create more robust opportunities that bring together the needs in the market, ownable differentiation through technology and an evaluation of the conditions that inform timing
Case Studies
Where do you need support?
Corporate Innovation Strategy
Corporate innovation functions often struggle to integrate the innovation efforts across the organization or transition their own innovation into the businesses for We solve these challenges in our approach to using opportunity as the integrating force
Venture or Incubator Groups
As the designated growth engine of the company, you need to clarify:
- Where your efforts will take the organization in the long run
- An innovation strategy that articulates your focus and gets buy-in for adoption and commercialization of the outcomes
BU or Regional Innovation Strategy
Too often innovation does not have a seat at the strategy table in businesses, being relied on instead for addressing technical challenges and supporting the core. A clear vision and opportunity-based strategy that balances the core with larger growth opportunities empowers the innovation function to lead in growth decisions