EDU 107 – The Voice of the Ecosystem™
If you want big opportunities, you must go beyond the voice of the customer to the Voice of the Ecosystem™ – finding people that can articulate the unarticulated.
We talk about how to gather insights into Opportunity.
The challenge isn’t really that consumers can’t articulate future needs. We all know that. The real challenge is that we aren’t going and finding the people that can.
We need to define the ecosystem. It is made up of the participants, influencers and observers that interface with the opportunity in some way.