Insights

Leveraging product interaction and consumer feedback for real impact. We were tasked with turning fresh insights into an engaging brand.

We were brought in to train and guide the project teams in Opportunity Thinking practices / methods.

DFC wanted to identify new areas of opportunity with only one guard rail, the opportunities had to focus around — WATER.

We leveraged a myriad of methods to build and vet new brand positions, tag-lines and imagery.

A fundamental issue exists when companies begin looking at an opportunity that’s centered around a technology.

We hacked the timeline, creating an agile and insight-driven process that could deliver results in a fraction of the time.

Ultimately, they wanted to better understand feasibility and consumer response be-fore fully investing in partnerships.

The greatest breakthrough came when talking to brand managers about their needs…and corrugate was never even discussed.

We love the challenge of a one-word scope. Rapidly transforming opportunity into validated product concepts.

A new approach needed to map the future onto core businesses in order to identify long-range opportunities, and drive long-term investments.

While identifying and eliminating potential roadblocks. Getting alignment on strategic goals was critical.

They needed NewEdge to find new applications / opportunities for cellulose while reinventing the business model.

The lack of a corporate innovation vision and strategy beyond an intent to innovate and some high-level corporate strategy focus areas.

What was initially considered a small idea, an untethered technology platform, became a bigger opportunity and critical capability.

Creating A Corporate Strategy That Stands The Test Of Time. Developing their innovation strategy and ensuring relevancy for decades to come.

The product was a huge success and created a mindset in the organization that was no longer tethered to a stable supply chain.

While simultaneously inspiring an organization, and bettering the world. A new business model was conceived.

Imagine if you could develop a defensible long-term strategy while simultaneously building significant organizational capability.

A corporate strategy that is so simple and clear that it delivers widespread understanding and inspiration.

Iteratively and rapidly testing concepts with consumers. Using a highly iterative, cross-functional approach to drive co-creation.