It is our goal for organizations to Think Opportunity so they reach their potential!
You can kill an IDEA... but you can’t kill an OPPORTUNITY!™
Organizations look for Big Ideas to deliver growth. But it is Opportunities, which exist outside the organization, that create the real potential. When we discover and choose the right opportunities and use them to inspire the right ideas, we win in the market.
We wrote the book on opportunity!
To learn more check out our book...
(in Chinese and Korean too!)
How did we get started?
Our founder and CEO, Dr. Pam Henderson started as a Professor at Carnegie Mellon University. A dual-career opportunity brought her family to the Pacific Northwest, where as a professor at Washington State University, the National Lab called on her for assistance. She worked with them on commercializing early stage technologies and found that she could apply the same methods to help larger organizations, thus NewEdge was born.
18 years later and we are still using the base-line principles the company was founded on.
Who is the NewEdge team?
We have a team of 20 divergent thinkers with expertise in industries across our client base and backgrounds in business, the sciences, and creative fields. Each has deep training in Opportunity Thinking as well as how to facilitate alignment and the right outcomes for our clients.
Want to join our team?
Pam Henderson, Ph.D.
CEO & Founder
Mark Putnam
Sr. Advisor
Brittany Kunkel, MBA
Advisor
Franco Zhang
Analyst
Akanna Oor
Strategist
Adam Reed
Analyst
Kaylee Greene
Analyst
Yesenia Sanchez
Analyst
Dylan Dobish
Analyst
Mari Page
Business Development Manager
Cathie Caron
Operations + Finance Director
Howie Abernathy
Sr. Director Brand & Design
Suzanne Vandehey
Executive Assistant to the CEO
Andy Shafer
Advisor
John Salladay
Advisor
John Stevens
Advisor
Joan Giese
Advisor
Minh Pham
IT Support
Where else can you have an Opportunity retreat?
Located in the Pacific Northwest we have a 10,000 sq. ft. Opportunity Brewery™ where each project has a dedicated War Room. Overlooking the Columbia River and surrounded by 250 wineries, this innovative space offers our clients the chance to get away from the distractions of their day-to-day and fully engage to get those creative juices flowing.
Come visit your War Room and see what the Pacific Northwest has to offer!