We are THE Growth & Innovation Strategy firm that anchors growth in Opportunity both in and beyond your core.
What we do
Who we work with
It’s our mission...
to excite our clients about the future, create alignment around big opportunities, drive innovation that gets to market and equip them to Think Opportunity for sustainable growth
What differentiates us?
Opportunity Thinking® unites organizations around common opportunities across the businesses, the core and adjacencies, categories, brands, product lines and technologies, leveraging the whole for growth in current & emerging opportunities
Clients choose us over design thinking and Big 5 consulting firms because Opportunity Thinking knits together strategy and creativity. It stretches you to new places while grounding growth in your DNA. Opportunity Thinking® has been adopted by over 75 Fortune 500 companies globally
Where & How
Opportunities inform both where to play and the growth approaches needed to win.
We simultaneously build the where & how, better integrating new growth capabilities into the organization while driving the alignment needed for speed
New growth requires new insights. Our Voice of the Ecosystem approach, leveraging over 4000 ecosystem members, informs growth and opportunity. We accelerate decision making, reduce uncertainty aversion and empower teams by bringing the ecosystem to you!
How we work
How you can engage with us.
How did we get started?
Our founder and CEO, Dr. Pam Henderson started as a Professor at Carnegie Mellon University. A dual-career opportunity brought her family to the Pacific Northwest, where as a professor at Washington State University, the National Lab called on her for assistance. She worked with them on commercializing early stage technologies and found that she could apply the same methods to help larger organizations, thus NewEdge was born.
20+ years later and we are still using the base-line principles the company was founded on.
Who is the NewEdge team?
We have a team of 20 divergent thinkers with expertise in industries across our client base and backgrounds in business, the sciences, and creative fields. Each has deep training in Opportunity Thinking® as well as how to facilitate alignment and the right outcomes for our clients.