Who We Are

Opportunity-driven growth.

We are THE Growth & Innovation Strategy firm that anchors growth in Opportunity both in and beyond your core.

What we do

Opportunity Thinking ® Mindset & Practice
Future Proofing
North Star Vision & Growth / Innovation Ambitions
Growth / Innovation Strategy
Voice of the Ecosystem®
Opportunity Roadmapping
Growth / Innovation Acceleration

Who we work with

CEOS / Owners
Enterprise-wide growth functions
Corporate / BU Strategy
New Business Development
Innovation & R&D Leaders
Sustainability & ESG & Digital Transformation

It’s our mission...

to excite our clients about the future, create alignment around big opportunities, drive innovation that gets to market and equip them to Think Opportunity for sustainable growth

What differentiates us?

Opportunity-Driven Growth

Opportunity Thinking® unites organizations around common opportunities across the businesses, the core and adjacencies, categories, brands, product lines and technologies, leveraging the whole for growth in current & emerging opportunities

Grounded Provocateurs

Clients choose us over design thinking and Big 5 consulting firms because Opportunity Thinking knits together strategy and creativity. It  stretches you to new places while grounding growth in your DNA. Opportunity Thinking® has been adopted by over 75 Fortune 500 companies globally

Where & How

Opportunities inform both where to play and the growth approaches needed to win.
We simultaneously build the where & how, better integrating new growth capabilities into the organization while driving the alignment needed for speed

Ecosystem Engagement

New growth requires new insights. Our Voice of the Ecosystem approach, leveraging over 4000 ecosystem members, informs growth and opportunity. We accelerate decision making, reduce uncertainty aversion and empower teams by bringing the ecosystem to you!

How we work

How you can engage with us.




Bootcamp &


How did we get started?

Our founder and CEO, Dr. Pam Henderson started as a Professor at Carnegie Mellon University. A dual-career opportunity brought her family to the Pacific Northwest, where as a professor at Washington State University, the National Lab called on her for assistance. She worked with them on commercializing early stage technologies and found that she could apply the same methods to help larger organizations, thus NewEdge was born.

20+ years later and we are still using the base-line principles the company was founded on.

Who is the NewEdge team?

We have a team of 20 divergent thinkers with expertise in industries across our client base and backgrounds in business, the sciences, and creative fields. Each has deep training in Opportunity Thinking® as well as how to facilitate alignment and the right outcomes for our clients.

Want to join our team?


Our Experts

Our Team - Franco Zhang
Franco Zhang
Our Team - Akanna Oor
Akanna Orr
Our Team - Adam Reed
Adam Reed
Yesenia Sanchez
Yesenia Sanchez
Dylan Dobish
Dylan Dobish
Cathie Caron
Cathie Caron
Operations + Finance Director
Madison Woods
Business Development & Marketing Specialist
Howie Abernathy
Howie Abernathy
Sr. Director Brand & Design
Suzanne Vandehey
Suzanne Vandehey
Executive Assistant to the CEO
Terry Rosenstiel
Andy Schafer
Andy Shafer
John Salladay
John Salladay
John Stevens
John Stevens
Joan Giese
Joan Giese
Minh Pham
Minh Pham
IT Support

How does our “Ecosystem” bring you value?

We have an “on speed dial” ecosystem of over 4,000 experts across industries enabling you to learn faster and build bigger opportunities without having to build those contacts yourselves.

Our Voice of the Ecosystem™ approach brings you the right insights at every stage of working together.

Scroll to Top