You can kill an IDEA... but you can’t kill an OPPORTUNITY!™
Our Approach is based on that very concept.
It’s been said that no idea is a bad idea. This brainstorming mantra is meant to spur creativity and unleash a torrent of ideas by removing barriers of doubt and objection. We all know it isn’t true though—some ideas are actually quite bad!
The problem is not with the mantra; the problem is we don’t have a reliable way of producing or knowing a good idea from a bad one until it’s too late. As a result, in a world dying to have new ideas, new ideas are all too often dying and taking our hopes and aspirations for growth down with them.