You can kill an IDEA... but you can’t kill an OPPORTUNITY!™

the book.

We originated Opportunity Thinking®

We wrote the book on opportunity!

Organizations look for Big Ideas to deliver growth. But it is Opportunities, which exist outside the organization, that create the real potential. When we discover and choose the right opportunities and use them to inspire the right ideas, we win in the market.


in Chinese and Korean too!

Soon to be re-released by Fast Company

Fast Company
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