Future Proofing

Actionable aligned view of the future

“It is better to have 10,000 people thinking about 10 trends than 10 people thinking about 10,000 trends.”
~ Pam Henderson, Ph.D

Why is Future Proofing important?

Developing a crisp, organizationally-relevant and shared view of the future informs and inspires new growth while defending against disruption and erosion

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Organizations struggle to see and agree on the biggest opportunities because they lack a clear and shared view of the future
The pace of change and the overwhelming amount of information make it challenging to keep up with – let alone respond quickly enough – to all that is going on
Functions focus only on trends in their area (e.g., market vs. technology) while Leaders disagree on the timing of trends, stagnating important investments
Changes in business models, technologies, supply changes, workforce and competition threaten firms in new ways but also make alignment more difficult and more critical

What do we do?

We turn trends into action. We help Future Proof your organization by aligning around the top trends and the opportunities they create

Aligned view of the future: We co-create an aligned view of the future that becomes a referenceable tool for vision and strategy through to ideation ​

Actionable & opportunity-centric: We make trends actionable, generating an initial opportunity landscape, for any of your strategy efforts from corporate through to an initiative

Circumspect view of changing conditions: We go beyond trends in your industry, examining emerging business models, digitalization, sustainability, adjacent industries, technologies and cultural forces ​

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Why choose NewEdge?

Efficient view of depth, breadth & interactions: We’ve done the leg work for you, creating trends cheat sheets you can read in 20 minutes. They capture a surprising breadth and depth of change as seen in hundreds of reports, start-up scouting, and interviews. These allow execs to efficiently explore the interactions between trends beyond vague megatrends like “electrification” or one-off instances of start-ups

Today and the Future: We provide two lenses for tracking trends: assessing what’s important today, and predicting the trends of the future. We provide insights relevant to your core – current projects through to long-range planning

Directly informs Opportunity: Our trends reports are designed around the three pillars of Opportunity: needs, potential value propositions and broader conditions

Where do you need support?

Actionable and Aligned View of the Future

Engage your organization, from small team to global org, in a highly efficient evaluation of trends. Build a common view of the future, a Future Proofing Playbook with your top 10 trend themes and a trends-driven Opportunity Landscape 

Trends-informed Opportunities and Ideas

Keep up with the pace of change and apply trends to your vision and strategy work. This will inform your top opportunities or generate the right opportunity platforms and ideas

Future-focused Events, Communication and Culture

Align, inspire and drive a future-focused mindset and skills in your organization through ongoing communication and events

Let's talk about getting started...

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