Align around a common View of the
to drive growth in and beyond the core
“It is better to have 10,000 people thinking about 10 trends than 10 people thinking about 10,000 trends.”
~ Pam Henderson, Ph.D
Discover How to Future Proof
Why trends are used to justify rather than guide decisions
Staff are unaware of how much is happening today, do not see far enough into the future, and do not sense urgency
Organizations & functions lack aligned views of the future. Those views must include more than just external forces
Trends explorations often end with being more informed, but not aligned as an organization on what to do
What do we do?
We turn trends into action.
Future Proofing Landscapes ground you in today trends, future foresight and scenarios, readable in 25 minutes each
By engaging staff with the breadth of change across functions & businesses leads, we co-create a unified view of top trends
We organize trends around needs, value props and conditions which allows us to bring them together into a landscape of opportunities
Why choose NewEdge?
We look at trends holistically for richer opportunities.
Efficient view of depth, breadth & interactions: We’ve done the leg work for you, creating trends cheat sheets you can read in 20 minutes. They capture a surprising breadth and depth of change as seen in hundreds of reports, start-up scouting, and interviews. These allow execs to efficiently explore the interactions between trends beyond vague megatrends like “electrification” or one-off instances of start-ups
Today and the Future: We provide two lenses for tracking trends: assessing what’s important today, and predicting the trends of the future. We provide insights relevant to your core – current projects through to long-range planning
Directly informs Opportunity: Our trends reports are designed around the three pillars of Opportunity: needs, potential value propositions and broader conditions
SVP, Global Technology
Where do you need support?
Actionable and Aligned View of the Future
Engage your organization, from small team to global org, in a highly efficient evaluation of trends. Build a common view of the future, a Future Proofing Playbook with your top 10 trend themes and a trends-driven Opportunity Landscape
Trends-informed Opportunities and Ideas
Keep up with the pace of change and apply trends to your vision and strategy work. This will inform your top opportunities or generate the right opportunity platforms and ideas
Future-focused Events, Communication and Culture
Align, inspire and drive a future-focused mindset and skills in your organization through ongoing communication and events