Future Proofing
Actionable aligned view of the future
“It is better to have 10,000 people thinking about 10 trends than 10 people thinking about 10,000 trends.”
~ Pam Henderson, Ph.D
Why is Future Proofing important?
Developing a crisp, organizationally-relevant and shared view of the future informs and inspires new growth while defending against disruption and erosion
Organizations struggle to see and agree on the biggest opportunities because they lack a clear and shared view of the future
What do we do?
We turn trends into action. We help Future Proof your organization by aligning around the top trends and the opportunities they create
Aligned view of the future: We co-create an aligned view of the future that becomes a referenceable tool for vision and strategy through to ideation
Actionable & opportunity-centric: We make trends actionable, generating an initial opportunity landscape, for any of your strategy efforts from corporate through to an initiative
Circumspect view of changing conditions: We go beyond trends in your industry, examining emerging business models, digitalization, sustainability, adjacent industries, technologies and cultural forces
Why choose NewEdge?
Efficient view of depth, breadth & interactions: We’ve done the leg work for you, creating trends cheat sheets you can read in 20 minutes. They capture a surprising breadth and depth of change as seen in hundreds of reports, start-up scouting, and interviews. These allow execs to efficiently explore the interactions between trends beyond vague megatrends like “electrification” or one-off instances of start-ups
Today and the Future: We provide two lenses for tracking trends: assessing what’s important today, and predicting the trends of the future. We provide insights relevant to your core – current projects through to long-range planning
Directly informs Opportunity: Our trends reports are designed around the three pillars of Opportunity: needs, potential value propositions and broader conditions
Case Studies
Where do you need support?
Actionable and Aligned View of the Future
Engage your organization, from small team to global org, in a highly efficient evaluation of trends. Build a common view of the future, a Future Proofing Playbook with your top 10 trend themes and a trends-driven Opportunity Landscape
Trends-informed Opportunities and Ideas
Keep up with the pace of change and apply trends to your vision and strategy work. This will inform your top opportunities or generate the right opportunity platforms and ideas
Future-focused Events, Communication and Culture
Align, inspire and drive a future-focused mindset and skills in your organization through ongoing communication and events