EDU 102 – Intro to Opportunity Thinking®

The starting point of our company was when Pacific Northwest National Lab reached out for help with commercializing early-stage technologies.

One of their more notable inventions was the compact disc – but this was also one of their biggest misses.

Ideas without clarity on the opportunity… can lead to killing good ones or launching bad ones 

You can kill an idea, but you can’t kill an opportunity.  

Think about it... opportunities are lasting, and while you can choose not to pursue them, they continue on, while ideas can come and go until we find the right ones...  

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