VIDEO
EDU 106 – The Six Sources of Opportunity™
Let’s expand on the definition of opportunity so we drive both bigger opportunities and bigger ideas.
The challenges the story illustrates: too often a product doesn’t succeed because some other aspect of the offer – the business model or regulatory – hasn’t been addressed.
It's hard, because our organizations are set up so that each function works on different part of the offer, often sequentially, and they don’t build bigger offers that require more cross functional efforts...