Growth & Innovation Strategy

Pursue impactful,


opportunities in and beyond the core

“Anchor your Growth to Opportunity and you will win today and in the future.”
~ Pam Henderson

Define the right opportunities

everyone works towards


Why is it difficult to align for opportunities that move the needle?

Too many different directions

People define opportunity differently and have siloed and competing priorities


Growth stalls when opportunities are seen as core VS stretch and pendulum swings between the two leads to a lack of resolve

New Spaces

Too many 0pportunities have been explored before and lack fresh insight into new needs, value propositions and conditions


What do we do?

We align around an overarching framework of growth opportunities

Overarching framework of opportunities

Rallying around a single view of the future and opportunities unites the org for towards playing in new places with new capabilities

Balance & Stretch

Defining opportunities that map onto the DNAs and Ambitions creates balance & stretch while ensuring the org reaches its North Star

New Opportunities

Voice of the Ecosystem, rather than Voice of the Customer, reveals new opportunities and new ways to shape them to fit who you are

Why choose NewEdge?

We expedite highly aligned, actionable and inspiring Visions

Vision + Granularity: We provide both the aspirational vision for growth and the granular details of specific places to play and win – both now and in the future

Robust and proven Opportunity Thinking® tools: We lead you to bigger growth areas through better alignment via Opportunity Thinking. This provides powerful tools that create overarching opportunities for corporations and businesses

Simultaneously create the WHERE to play and HOW to win: We guide you in looking at where to play and how to win. The Where opportunities an organization chooses dictate the How – how to win alignment and the culture needed to get there. We show how to build values and behaviors, providing insights on making culture and opportunities stickier

Your process BALANCES customer needs, capabilities and constraints and leads to unexpected GROWTH POTENTIAL. You’ve not only built our business across several categories and regions, but also created efficiency in HOW we innovate.



Where do you need support?

Corporate Growth Strategy

Are you seeking transformation? Are you defining strategy for longer time frames? Are you defending against disruption or pursuing growth in new areas? Our approach provides an overarching set of corporate opportunities that bring together your organization and deliver growth in the short- and long-term

BU Growth Strategy

We deliver a growth strategy that clearly defines where you are differentiated and where you should invest your precious resources. We identify bigger opportunities for new growth, as well as clarify where you should not be investing

Let's talk about getting started...

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