Engage the broader
“Our customers do not hold a monopoly on insight.”
You can’t think opportunity if
you don’t think ecosystem
How can you break free to see the unseen?
Customers and internally-focus for staff constrain you to incremental growth efforts within the core
The initial view of opportunities is small and incorrectly sized because of a lack of creative insight and stretch
Organizations are not risk-averse, they are uncertainty averse, resisting small investments in unfamiliar places
What do we do?
We gather fresh, opportunity insights that go beyond your customers
Insights beyond the core
Voice of the Ecosystem® captures insights from participants, influencers and observers beyond customers and your organization
Opportunities are ecosystem-driven. Collaborating with our ecosystem of over 4000 members leads to bigger opportunities
Giving leaders first-hand experience with the ecosystem drives understanding, strategy and willingness to invest in new opportunities
Why choose NewEdge?
We help overcome uncertainty & make decisions faster.
Voice of the Ecosystem™: We leverage our ecosystem of over 4000 members and use proprietary research tools to capture divergent thinking, co-create new opportunities and vet spaces and platforms
Eco-immersion: We bring our ecosystem members to you, having them engage in working sessions to define, expand and deprioritize opportunities
Vetting Opportunity Readiness: We engage the ecosystem to vet opportunities and give us indicators of attractiveness based on the readiness of the needs in the market, the technologies and value propositions and the conditions
Eastman Chemical Company
Where do you need support?
Insights into the three elements of opportunity from the ecosystem:
- NEEDS: in the market
- VALUE PROPOSITIONS: technologies, services or business models
- CONDITIONS: trends, regulatory and environment conditions that influence opportunity readiness
Opportunity Landscape Development
Bringing opportunity insights together to form a landscape
Vetting of Spaces and Platforms
Vetting new spaces or platforms for their attractiveness