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In fact, it is likely to get even faster, meaning that things will never be this slow again!
Companies often lament that they don’t pursue new growth areas because they are RISK AVERSE.
In this case study, the authors explain how companies can use the Long-term Visioning Scorecard for longer-term R&D.
Companies find R&D planning and investment over longer-term time frames challenging.
Wider changes in the culture and the market will drive changes in the practice of R&D leadership.
Successful breakthrough innovation depends on integrating marketing and technology functions, a study of 32 companies demonstrates.